Celebrating the stories, experiences, and people
that make the game more than a game.
OUR STORY
Founded in 2020, founder C.J. Toledano (Bleacher Report, House of Highlights, Detroit Pistons, Late Night with Jimmy Fallon) noticed a complete shift in how fans consumed sports content and advertising. He discovered fans wanted real stories about real athletes told from authentic and passionate POVs.
Partnering with Conscious Minds, Follow Through Studio was formed to take a narrative approach to branded sports content with a deep focus on digital and social storytelling.
OUR MISSION
To create narratives that resonate with athletes, fans, and brands alike.
OUR PHILOSOPHY
Storytelling is the bridge between sport and culture.
We take the fun of sports seriously.
OUR TEAM
C.J. Toledano
Founder & Head of Creative
Brock Batten
Executive Producer
Sophia Chang
Account Strategy & Partnerships
Skip Garrett
Head of Talent
Tara Aquino
Senior Creative